CEO’s Message – January 2023
Welcome to the New Currents Magazine
I’ve long embraced—and experienced—the notion that change is constant, and those who manage through change the best often succeed. Not all changes turn out for the best, but I believe it’s always right to ask ourselves if there are new, different, and better ways to approach how we do things.
Hence, the new look and approach to Currents magazine. Way back in the day, Currents circulated statewide. According to a history of community-owned power in Arizona, compiled by the inestimable Michael Curtis, Currents—for a time—enjoyed the highest circulation of any publication in state 48.
We now tailor Currents to a narrower audience.
We want to share our successes and ideas with leaders and policymakers throughout the state— those who make decisions affecting how Arizona’s rural electric cooperatives operate. Our audience includes local, state, and federal legislators; state agency personnel, including members of the Arizona Corporation Commission and their staffs; mayors, county commissioners, and local leaders; economic development directors; and those who support Arizona’s rural electric cooperatives.
The look of Currents will be different. It will look and feel more like a “regular” magazine—with content from other parts of the country, but pertinent to our interests—and with advertisements and even recipes (which are extremely popular). Currents will publish 6 times a year rather than 4.
Importantly, Currents’ main focus still will remain on Arizona’s co-ops. It will continue to contain articles, pictures and information about the utilities working hard each and every day to provide reliable, affordable and environmentally responsible energy to large swaths—and pretty much every corner—of our great state.
I look forward to the evolution of this rendition of Currents. We will change and modify as necessary, to provide the best product possible to our readers. Please feel free to offer suggestions, criticism or insights to me or any Grand Canyon State Electric Cooperative Association (GCSECA) staff.